Low Season Travel

Ged is a highly experienced travel industry leader with over 25 years in senior management positions in prominent travel organisations such as Thomas Cook, Travel Weekly, MyTravel, TUI, Kuoni and ForwardKeys. He sat on the Executive Leadership Board at UBM Routes Events for ten years. During that time, he pioneered and promoted the role of tourism authorities in the air service development process and managing the host city selection processes for all events. 

An avid travel podcaster and publisher, Ged has travelled extensively (mostly during the low season) and passionately believes that travel can and should be better for host communities, the natural environment, and cultural heritage, as well as for travellers.

He is the founder and CEO of Low Season Traveller, the world’s original and first organisation wholly dedicated to the promotion of travel during the non-peak seasons. A passionate advocate of the advantages of tourism, Ged is dedicated to ensuring that there is a sustainable tourism offering for future generations that protects and nurtures destinations and their cultures.

Ged is also the proud co-founder and CEO of The Climate Friendly Travel Club by SUNx, which launches later this year, and a founding partner of The World Tourism Association of Culture and Heritage, where he plays an active role on the Senior Executive Board.