central economic development agency
ABOUT CENTRAL ECONOMIC DEVELOPMENT AGENCY
CEDA is the Regional Tourism Organisation for Manawatū, responsible for driving and supporting the growth of our visitor sector by working closely with national organisations including Tourism New Zealand, Air New Zealand and tourism businesses in the region. With a fast-growing visitor sector in Manawatū, our role is to ensure relationships and opportunities are maximised, drive domestic visitation and deliver high value programmes and support.
Specific programmes of our current work in this area include the Manawatū Destination Management product development such as The Country Road and Coastal Arts Trail, capability development to support our visitor sector businesses to upskill and increase digital enablement, facilitation of the Rangitāne o Manawatū Tourism Working Group, and domestic marketing to sustainably drive visitation from our core markets.
DESTINATION MANAGEMENT PLAN
CONTACT CENTRAL ECONOMIC DEVELOPMENT AGENCY
Office: +64 6 350 1830
Physical Address: TSB Towers, Level One, 1-19 Fitzherbert Avenue, Palmerston North