Jo Holmes

Head of Insights & Marketing | RotoruaNZ

Jo is Head of Insights and Marketing for RotoruaNZ, which is both the Economic Development Agency and Regional Tourism Organisation for the Rotorua district.

Her role encompasses destination management, marketing strategy and leading an incredible team of passionate advocates for the city.

Born and bred in Rotorua, Jo spent most of her working life to date in London managing projects, teams and marcomms functions for a variety of international organisations. She returned to Rotorua in 2018 (via a few years in Auckland) and is a huge fan of the lifestyle benefits that the city offers. As well as being home to a multitude of innovative people running interesting businesses, Rotorua is also the world’s best all year mountain biking destination, which has inspired a new weekend hobby.

If not biking in the stunning Whakarewarewa forest, Jo can be found exploring one of the region’s many lakes or heading to the nearby coast – another advantage of living in such a central location!