Loren Aberhart

General Manager, Destination & Attraction | ChristchurchNZ

Loren is ChristchurchNZ’s General Manager of Destination and Attraction, tasked with enhancing and exploring the visitor experience in Ōtautahi Christchurch through her leadership of the ChristchurchNZ Convention Bureau, the Canterbury Film Office, and International Education teams. She also oversees major events and tourism, destination management and industry liaison responsibilities.

“There is a sense of hopefulness and prosperity in Christchurch right now, and it’s great to be a part of capturing that. My job lets me meet amazing people in some of the most spectacular landscapes in the world, all while enjoying the best of New Zealand food and wine – I love it!”

Of Te Ātiawa descent, Loren has extensive experience in senior tourism and major events roles, including with Auckland Tourism, Events and Economic Development (ATEED), Ngāti Whātua Ōrakei and Nelson Tasman Tourism.