Destination Queenstown (DQ) is the Regional Tourism Organisation (RTO) responsible for the destination marketing of Queenstown and is a partner in the delivery of the region’s destination management plan, Travel to a Thriving Future. The plan focuses on regenerative tourism by 2030 and is a partnership between DQ, Queenstown Lakes District Council and Lake Wānaka Tourism.
The organisation acts as the guardian of Queenstown’s destination values and is a membership-based Incorporated Society governed by a sector-represented Board of Directors. DQ provides industry leadership and a coordinated focus for visitor economy related activities, working toward the region’s ambition of regenerative tourism by 2030. DQ is a neutral visitor economy contact point for Queenstown, working with local businesses, the community and the industry. Together, the Queenstown Lakes District is rethinking how the visitor economy works and how it can deliver social, cultural, economic and environmental benefits through tourism that also provides exceptional visitor experiences.
Destination Queenstown (DQ) is the Regional Tourism Organisation (RTO) responsible for the destination marketing of Queenstown and is a partner in the delivery of the region’s destination management plan, Travel to a Thriving Future. The plan focuses on regenerative tourism by 2030 and is a partnership between DQ, Queenstown Lakes District Council and Lake Wānaka Tourism.
The organisation acts as the guardian of Queenstown’s destination values and is a membership-based Incorporated Society governed by a sector-represented Board of Directors. DQ provides industry leadership and a coordinated focus for visitor economy related activities, working toward the region’s ambition of regenerative tourism by 2030. DQ is a neutral visitor economy contact point for Queenstown, working with local businesses, the community and the industry. Together, the Queenstown Lakes District is rethinking how the visitor economy works and how it can deliver social, cultural, economic and environmental benefits through tourism that also provides exceptional visitor experiences.