great south
About Great South
Great South are proud to tell Southland’s story and play a part in growing Southland’s visitor economy.
Tourism is constantly evolving with traditional and new markets, and Great South are here to help tourism businesses navigate the marketplace and recognise their potential. They do this through the two Regional Tourism Organisations they manage, Visit Southland and Visit Fiordland.
Visit Southland is the Regional Tourism Organisation promoting the region of Southland. When Great South attend trade and other tourism events, this is the brand used to represent the region. The consumer brand for the Visit Southland RTO is Southland NZ. That’s the branding seen by visitors planning to or exploring the region. It focusses on telling the greater Southland story, including Fiordland as well.
Visit Fiordland is the Regional Tourism Organisation promoting the area of Fiordland. When Great South attend trade and other tourism events, this is the brand used to represent the region. Visit Fiordland’s consumer brand is Fiordland Beyond Belief. This is the branding visitors exploring the region will see online and that focusses on telling the story of Fiordland.
Destination Management Plans
CONTACT GREAT SOUTH
Office: +64 3 211 1400
Email: info@greatsouth.nz
Physical Address: 143 Spey Street, Invercargill
Postal Address: PO Box 1306 Invercargill 9840