Cameron Hayes (Pākehā, Ngāti Rakaipaaka)
Tiaki Brand & Partnerships Manager
Cam is passionate about using the power of marketing to affect positive change, particularly within conservation and the environment. Rotorua-raised, his first foray into tourism was a high school job serving breakfast on the Lakeland Queen paddle cruiser. Although he was pretty average at serving brekkie, tourism has remained a theme throughout his career.
Cam has worked on marketing and behaviour change initiatives for DOC, Zealandia Ecosanctuary, Tourism New Zealand Unite Against COVID-19 and MPI.
He has studied marketing at University of Waikato and University of California at Berkeley, Te Reo Māori at Te Wānanga o Aotearoa, and has led a number of volunteer conservation and comms initiatives.