Taking a dual heritage approach to Destination Management planning.

Speakers:

Dame Jenny Shipley | Co Chair , Leadership Advisory Group, Te Tai Tokerau – Northland Destination Management Plan

Harry Burkhardt | Co Chair , Leadership Advisory Group, Te Tai Tokerau – Northland Destination Management Plan

Learning Outcomes:

• Gain deeper understanding of the importance of a leadership advisory group in Destination Management planning
• Learn how to take a dual heritage approach in Destination Management planning
• Learn how to engage your community in Destination Management planning

The emerging domestic tourism landscape and strategic focus areas for regions in 2022 to 2023.

Speakers:

Hon. Stuart Nash | Tourism Minister

Learning Outcomes:

• Identify how your DMP aligns and supports governments goals and priorities

Opportunities and challenges for a DM approach.

Keynote Speaker:

Rod Oram | New Zealand Business Journalist

Panelists:

TIA, Hospitality NZ & RTO representatives

Learning Outcomes:

• Understand tourism’s role in the broader economy from both a national and global perspective
• Identify opportunities for collaboration with other industries in your region

Resilience, Innovation and Agility: How to lead well in times of crisis.

Speaker:

Captain David Morgan | Air New Zealand

Learning Outcomes:

• Learn how to lead through and innovate yourself out of a crisis
• Gain practical tips on how Air New Zealand handled the global COVID-19 crisis

Collective sharing of your region’s wins, challenges and barriers to success.

This interactive and practical workshop will allow the RTOs to share where they are at in their DMP process, what might be holding them back and what actions they plan to take next to move forward. RTOs will work in groups and learn from each other’s experiences.

Interactive workshop led by:

Dr David Ermen | Director at Destination Capacity

Learning Outcomes:

• Learn from peers on where you stand and critically reflect on your own DM process
• Collaborate with others to find better solutions
• Identify and commit to actions to take beyond the programme

Concept / Feasibility phase for place-based experience design and the role of the RTO.

Hear from Creative Director & Owner at Locales, Chris Hay, as he walks through the live case study of Ngā Ara Tipuna, a place-based storytelling experience in Central Hawkes Bay, that involved working with local hapū to create a regenerative cultural project with multiple benefits to the community and local economy.

Chris will outline the Concept/Feasibility phase for place-based experience design and explore the role the RTO plays generating and sustaining this type of project.

Speakers:

Chris Hay | Creative Director & Owner at Locales

Learning Outcomes:

• What place-based experience design is: a case study of concept to completion – Ngā Ara Tipuna Storytelling Trail – Tamatea Central Hawkes Bay
• The opportunities and challenges you might face
• An understanding of the concept development process and the relationship between concept and feasibility
• The role of the RTO in generating and sustaining place-based experiences

Experience art and nature in perfect harmony in a unique architectural project dedicated to artist, visionary and ecological activist, Friedensreich Hundertwasser.

Hundertwasser Art Centre with Wairau Māori Art Gallery is an original Hundertwasser architecture project. Absolute rationalism, geometric straight lines and the uniformity of modern architecture is abandoned in favour of new values like uniqueness, romanticism, individuality, creativity, especially creativity in harmony with nature.
Ecological sustainability is a central tenet of the construction, which alongside enduring new materials from New Zealand and Europe, uses 40,000 recycled bricks, 1600 cubic metres of recycled native timber from the original building, 5,000 recycled pavers and 3,000m2 of locally crafted tiles.
The launch of the Hundertwasser Art Centre realises a shared dream that has transformed the lives of everyone who participated in its creation. The visionary architectural project was made possible through the commitment of a determined community over many years of fundraising and it is supported by the Hundertwasser Non-Profit Foundation in Vienna.
Your visit to the new Hundertwasser Art Centre concludes with a private dinner setting at the equally inspiring Aqua Restaurant, where co-owner, Steve O’Shea, will offer insight into why the Aqua is a case study of experience design excellence in its own right.

Speakers:

Kathleen Drum | Chief Executive, Whangarei Art Museum

Steve O’Shea | Co-owner, Aqua Restaurant

Learning Outcomes:

• Gain understanding of the importance of community engagement in the product development process through a real life case study
• Consider how to apply regenerative principles in experience and product development
• See the four well beings applied to experience development in a live setting
• Learn how central experience development can tranform a places and spaces strategy

International examples of how to lead change and journey through transformation with your team and stakeholders.

The session will present lessons on how to apply key learnings from international experts in Destination Management to create a coalition of support with your stakeholders.

Additional content and tools on the learning library will support this session.

Speakers:

Signe Jungersted | CEO & Founding Partner, Group NAO

…Plus hear from heads of local and international destinations with their top tips on journey through transformation.

Learning Outcomes:

• Learn from international experts and examples how to shift from a destination marketing to a DM approach
• Understand the challenges and opportunities in shifting to a DM approach
• Understand what it means to become a destination steward and how to apply core principles to your role

Climate Change and what it means for you.

This interactive session with Jeremy Sampson, the CEO of the Travel Foundation, will outline the global challenges and focus on the risks posed by climate change to our environment, communities, and businesses. Jeremy will present tools and initiatives that RTOs can learn from to create positive change in their region and communities.

Additional content and tools on the learning library will support this session.

Speaker:

Jeremy Sampson | CEO, The Travel Foundation

Learning Outcomes:

• Understand how climate change risks affect Destination Management at a global level, and how NZ fits into this

Challenge and case studies.

Speakers:

Bruce Bassett | Industry Strategy Manager, TIA

Regional Case Study | TBC

Learning Outcomes:

• Learn from New Zealand cases how to work towards decarbonising your destination

An introduction to regenerative tourism principles and how to apply these to your DMP.

Speakers:

Jake Haupert | Co-founder & CEO, The Transformational Travel Council

…Plus hear from a selection of local and global leaders in regenerative travel and tourism.

Learning Outcomes:

• Learn what regenerative tourism means from an international expert’s perspective
• Engage with the expert to identify how to apply this to your own destination

The Latest on central government, local government and alternative funding mechanisms & best practise models for alternative funding mechanisms.

Closed session for CEO/GMs, facilitated by RTNZ.

Speakers:

Shane Vuletich | Managing Director, Fresh Information LTD

Learning Outcomes:

• Explore options to address long standing funding challenges in the system with the goal of identifying a way forward for regions and RTOs

How to build cooperative relationships with your stakeholders and align efforts.

In a DM approach, the RTO team is vital in managing key stakeholder relationships and creating mutual value. In this working session you will learn to apply stakeholder mapping to your destination (and engagement approach).

The interactive workshop will help you to identify key stakeholders in your region that your organisation needs to align with, and will focus on building cooperative, sustainable relationships: who, why and how.

Facilitated by:

Dr David Ermen | Managing Director, Destination Capacity

Learning Outcomes:

• Learn to apply stakeholder mapping to your destination (and engagement approach)
• Identify key stakeholders in your region that your organisation needs to align with and build relationships with
• Learn how to apply practical tools and get started on your own stakeholder map

An experience development excellence case study.

Experience a live example of state of the art storytelling – bringing history to life through co-curation, innovation and kotahitanga.

Speaker:

Chanel Clarke | Te Rau Aroha Curator at Waitangi Treaty Grounds

Learning Outcomes:

• Learn from a case study how to design a world-class experience
• Engage with a local expert on how the experience was designed – challenges faced along the way and how they were overcome
• Understand the role of the RTO in experience design

Group reflection, key learnings and how to apply to your new skills to your Destination Management planning when you return home

Facilitated by:

Dr David Ermen | Managing Director, Destination Capacity

Learning Outcomes:

• Synthesis and reflect on your key learnings from the day’s sessions
• Identify next steps and how to apply your new skills and knowledge to your DMP

Session in development with NZMT.

Speakers:

TBC

Learning Outcomes:

• Learn how to engage with your Iwi/Hapū partners in Destination Management planning and implementation

• TBC

Te Kōngahu Museum of Waitangi (opened in 2016) weaves together the stories and taonga (treasured objects) which bring to life the history of Waitangi and Aotearoa New Zealand’s founding documents.

The museum features two galleries – Ko Waitangi Tēnei: This is Waitangi on the ground floor and a gallery for temporary exhibitions on the first floor.

The award-winning museum features over 500 images, six immersive audio-visual experiences, and two large interactive touchscreens. It tells the story of Te Tiriti o Waitangi and the Treaty of Waitangi from multiple perspectives to achieve an authentic and accurate representation of events.

Speaker:

Caitlin Timmer-Arends | Curatorial Manager

Learning Outcomes:

• TBC

Emerging global landscape, consumer trends and strategic focus areas for 2022 – 2023.

Speakers:

Sandra Cavao | Chief Market Intelligence & Competitiveness, UN World Tourism Organisation

Michael Shoory | Senior Economist, Oxford and Economics

Learning Outcomes:

• Gain understanding of the global tourism outlook, trends and focus areas for 2022 – 2023
• Gain deeper understanding of the emerging visitor landscape in the APAC region, and how Aotearoa compared to neighbouring destinations
• Be able to apply key economic forecasting insights to your DMP to inform how your RTO defines its vision
• Consider current international visitor trends and changes to decision making in travel behaviour

Reflections on the changing environment since Wānanga Tuatahi.

Panelists:

Interactive panel with representatives to be confirmed from TIA, TNZ, RTNZ and DOC

Learning Outcomes:

• Gain insights into the shifting NZ and global landscape and discuss with peers and experts the impacts this will have on NZ RTOs

Who we are inviting back to Aotearoa? Tourism New Zealand’s and Air New Zealand’s latest brand storytelling, target audiences, and key messages.

Speakers:

Fireside discussion with representatives from TNZ & Air NZ

Learning Outcomes:

• TBC

What are the new measurements of success?

Making the most of available research and insights for best resident, visitor and market insights and what new tools are on the horizon.

Speakers:

Shane Vuletich | Managing Director, Fresh Information LTD

Learning Outcomes:

• Learn how to set measurable targets for your region and how to track these for your stakeholders

Why the best destination brands are considering diversity, equity and inclusivity in their branding and storytelling.

Speakers:

Melissa Cherry | Chief Diversity & Inclusion Officer, Miles Partnership

Regional Case Study | TBC

Learning Outcomes:

• Learn how to tell better stories
• Learn how to integrate diversity into your brand

Speakers:

TBC

Learning Outcomes:

• Learn how to measure non-financial indicators for your destination

How to to attract investment & funding for amenities, services and public infrastructure.

Speakers:

Craig Jones | Director, Visitor Solutions LTD

Learning Outcomes:

• Learn how to write and deliver business cases to attract investment into your region
• Learn about the process to take a product from design to delivery including feasibility, business case, investment attraction

Best practice sharing of how to facilitate capability building with operators.

Speakers:

Representatives from the Regional Business Partners Network

Learning Outcomes:

• Learn how to build stronger operators relationships
• Learn how to build capacity with your operators to achieve the regional goals

How to create transformational experiences with practical, accessible tools and practices rooted in wisdom and science.

Speakers:

Tanner Colton | Director of Design and Innovation, Transformational Travel Council

Dianne Dredge | Founder, The Tourism Co-Lab & Designing Tourism

Learning Outcomes:

• Learn how to design transformational experiences
• Learn practical tools and examples from international experts

The intersection of regenerative agriculture and travel, and integration with other local economies

Speakers:

TBC

Learning Outcomes:

• Learn how tourism integrates with other industries to create regional value chains

Critical elements of risk, crisis and emergency response planning.

Speakers:

TBC

Learning Outcomes:

• Learn how to anticipate regional risks and prepare your stakeholders for an integrated response